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RESPECT THE 80/20 RULE . . . SMARTY PANTS. Don’t fall into the “online vs. offline” trap. All media can and should be experiential and participatory—that is, when you fuse content (message) and context...
View ArticleMore like Money Boo Boo…Am I right? (Anyone?)
By Troy Walker, Director of Retail Strategy and Local Marketing Remember the days when networks gave spin-off shows to great characters such as Laverne & Shirley, Mork & Mindy, and The Brady...
View ArticleIf everyone is zigging, maybe it’s time to zag.
In any industry, across any medium, you’ll find common themes and messages. We call this the blah blah. And we encourage you to avoid it like a binders full of women reference. Your brand needs...
View ArticleWhat does it all meme?
By Brokaw Digital Strategist Katie Riley I solemnly swear to put nothing about the election into this email. Like me, I am sure you have been bombarded with emails from your candidate of choice and...
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